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For this project, I developed a complete brand identity, including the logo, stationery, and other marketing materials. The logo reflects the company’s innovative spirit and commitment to sustainability, while the supporting assets—such as business cards and letterheads—maintain a cohesive and professional visual language. This project allowed me to combine creativity with strategic design, helping to establish a strong and consistent market presence.
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Branding
Logo design
Stationery design -
Adobe Illustrator
InDesign
Photoshop
Primenovators
Logo
Primenovators is a provider of energy-efficient equipment and solutions, specializing in LED lighting upgrades for commercial spaces. The company partners with government programs to help stores transition from traditional lighting to LED systems, significantly reducing energy consumption and environmental impact.
LED lights installed by Primenovators are free of toxic chemicals, contain no hazardous materials, and are up to 80% more energy-efficient than conventional lighting. By upgrading lighting systems, Primenovators helps businesses lower their energy bills, improve sustainability, and contribute to a greener future.
The Primenovators logo features a lightbulb, symbolizing the company’s core mission—upgrading lighting systems to energy-efficient LED solutions. The logo design process began with detailed sketches of traditional lightbulbs and gradually evolved into a simpler, bolder form. This transformation reflects the company’s commitment to clarity, innovation, and impactful energy solutions.
Blue was chosen as the primary color for the logo, as it represents trust, faith, and loyalty—values that align with Primenovators’ reliable service and long-term commitment to sustainability.
Stationery
